London, UK (PRWEB UK) 18 July 2012
The next time youre writing any marketing materials whether its a sales email, a web page or a brochure here are some top copywriting tips that will come in handy:
Copywriting tip # 1: Don?t launch straight into the writing. Make sure you assimilate and know all the information you have collected. Then you need thinking time. This is just as vital as the time you spend writing.
Copywriting tip # 2: Anticipate the questions your reader will question and make sure your copy answers them all.
Copywriting tip # 3: Stick a picture of the person who represents your target audience on your computer and write as if you are talking only to them.
Copywriting tip # 4: Are you writing for children, for scientists, for hamster lovers? Always remember who your audience is and speak your readers? language.
Copywriting tip # 5: Avoid business buzzwords such as flexible, ground breaking, robust, user friendly, world class, market-leading solution, best of breed, scalable, mission critical. Just because others write like this, doesnt mean you should.
Copywriting tip # 6: Write as you would speak. Use everyday language.
Copywriting tip # 7: Engage your reader by writing benefits, not features. Our shampoo is
Source: http://aircraft.only-the-news.com/101-top-copywriting-tips-mini-e-book-now-available-on-kindle/
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