The ratings that premium channels pay most attention to are the weekly figures that include replays as well as DVR and on-demand viewing. Although the first Sunday night screenings pulled in an average of just 2.5 million viewers during the first season, Game of Thrones? average gross audience was 9.3 million viewers per episode. For the premium networks, what matters is that viewers are passionate enough to keep their subscriptions active. That?s why Showtime renewed House of Lies, which grew from 800,000 on Sunday to 4.4 million for the week, and HBO approved a second series of Luck, which leapt from 460,000 to an average gross audience of 4.1 million (though the show was later canceled because of concerns about animal welfare), while NBC killed Prime Suspect and The Playboy Club, which also attracted around 4 million viewers per episode. So yes, premium cable does pay attention to ratings?just different ratings, and with different standards of success, than at the broadcast networks.
Source: http://feeds.slate.com/click.phdo?i=5b61c6029495708b40a20938279bdecf
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