Barnabas's Blog: The Worst Sort of Product Rating

In the era of online shopping and downloading, product
reviews are a crucial part of any choice. When I go to Amazon or Goodreads or
just about anywhere to look at a product the reviews make a significant
difference. But I?ve noticed something about these reviews. The worst ones are
not the lowest ones.




Yes, one star ratings lower the average consumer ?score? for
products. That?s why the conglomerate star rating should never be all you look
at. But those same low reviews are often terribly inaccurate. And if you read
the attached review you usually see something reactionary and often bombastic
which is pretty easy to disregard.


The worst ratings are the two and three star ones, the
average ratings. They aren?t written by reactionary, angry ranters. They just
make a product blah. High ratings obviously catch the eye. Low ratings are
either ignorable or intriguing. (Maybe it?s just me but if enough people hate a
book or movie I want to find out why.) ?But
who wants to buy a three star book or watch a two star movie? That?s just
boring. It?s not even worth exploring.


The old adage ?all publicity is good publicity? fits well. High and low ratings catch the eye; they are publicity. Those middling ratings are too boring to even notice. They generate no buzz. They serve only to move the consumer right on to the next product. So if you are looking to undermine a product give it an average review. Make it boring. Don?t catch my eye with a one star, vitriolic, ranting review. ????

Source: http://www.barnabaspiper.com/2013/05/the-worst-sort-of-product-rating.html

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