It is perhaps no surprise that the first mayoral candidate to begin running a costly television advertisement is the wealthy businessman John A. Catsimatidis, a Republican with a $3 billion fortune at his disposal. (His ad went up a few days before one for a Republican rival, Joseph J. Lhota, is to appear.) Eager to increase his name recognition and unhampered by spending limits because he is not participating in New York City?s voluntary public matching funds program, Mr. Catsimatidis commissioned this highly biographical 60-second ad, which will be shown on cable and broadcast television, from the Victory Group, which is based in Florida. The firm has worked with former Mayor Rudolph W. Giuliani.
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SCORECARD Mr. Catsimatidis is playing to his strengths: he has a compelling, Horatio Alger-style life story and his success in business has allowed him to donate generously to charitable causes. The ad does not mention his political experience, since he has little, although he has been a campaign donor to Bill Clinton and Mitt Romney. And the script is vague about his policy platform, but no more so than Mr. Catsimatidis himself, who has offered few specifics about his plans for the city beyond a return of the World?s Fair.
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